Sports and Entertainment Marketing

SPORTS AND ENTERTAINMENT MARKETING Grades:  11, 12; 1 Semester, Ability = All

Welcome to Sports and Entertainment Marketing. Marketing is the tool that has allowed the United States economy to be one of the most successful in the world. Sports and entertainment are important parts of our modern economy. Fans and companies spend billions of dollars each year on sports. Entertainment is one of the largest exports from the U.S. to the rest of the world.
This class will take you on a step-by-step journey through the world of marketing. You will learn the basic functions of marketing and how those functions are applied to sports and entertainment. Functions covered include Product/Service Management, Distribution, Selling, Marketing-Information Management, Financing and the 4Ps of Marketing (product, place, price and promotion). You will have the opportunity to work with a team to plan and promote a new theme park as well as a sports team.

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