Marketing

MARKETING Grades: 11, 12; 1 Semester, Ability =All

A marketing career offers dynamic, rapidly growing employment opportunities for trained persons. It is one of the fastest growing, largest and most diversified fields of employment. It can also be one of the highest-paying occupations. Students who take Marketing 1 will get a good insight into this field and a good head start on a rewarding career. This course includes discussion on the marketing mix, identifying customer needs and wants, determining target markets, and examining appropriate products, services and programs to serve these markets.
Grades for the student are based on homework, chapter tests, class participation and group projects. This is an elective class that would be a great benefit to any student, but especially to those who are contemplating a career in business. The students will also do a computer simulation project running a business.


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